Discovery: Clarify brand purpose and customer need
Schedule: Create and manage the content calendar
Audit: Build inventory of evergreen content for repurpose and reuse
Scale: Identify cost-effective resources to expand production
Monitor: Analyse data and measure ROI
Specify: Deliver style and brand guidelines for company-wide consistency
What's unique about your business? What makes you special to your audience? We craft content strategies that tell your story, connect with customers and grow your business. Â
Content Strategy
Spotify
A technical introduction to how Spotify uses machine learning and AI algorithms to deliver podcasts and music that match the tastes of its listeners.
Using machine learning to optimize the home page
Boomi
Brighter Content helped Boomi attract hundreds of attendees to a webinar through a content marketing campaign based on blogs, articles and social media.
Local Government: Thought Leadership
Digital DrumÂ
Commissioned by one of the digital marketing industry's most popular blogs, this step by step guide explains how to turn your employees into social media influencers.
Guest Blog: Guide to Employee Advocacy
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